Field Name — Economics and Business – Tourism
Field Code — 63-41-M/01
Form of Study — Full-time, 4 years
Completion — Graduation Exam
Certification — Graduation Certificate
This programme is ideal for those interested in working in the tourism industry, exploring new places, meeting new people, and learning about their culture and gastronomy. Students will learn all about the various services in tourism, such as hotel operations, working in travel agencies, and transportation services. The curriculum also includes preparation for organizing and leading tours. The programme focuses on legal regulations and economic management as well. Information and multimedia technologies are used during studies.
Students will have the opportunity to gain hands-on experience at historical sites like Kozel Castle, Nebílovy, Manětín, Chyše, Kladruby Monastery, Plasy, and more. Additional internships take place in tourist information centres, hotels, museums, travel agencies, and similar settings.
Proficiency in foreign languages, knowledge of common tourist destinations and cultural specifics, and mastery of business, accounting, and administrative tasks with a focus on tourism provide excellent job prospects.
Graduates are well-prepared for university studies in economics or foreign languages.
WHAT CAN STUDENTS EXPECT DURING THEIR STUDIES?
- Orientation course
- Skiing and rafting courses
- Seminars, lectures, excursions (e.g., to Václav Havel Airport, the Czech National Bank, etc.)
- Field-specific and general competitions and olympiads
- Experience participating in tourism fairs like ITEP and HOLIDAY WORLD, as well as other industry-related events
- Opportunities to go on professional internships abroad through the Erasmus+ programme (Germany, Spain, Ireland, Malta, Finland, Lithuania). Upon completion, students receive the Europass Mobility Certificate, which enhances their job prospects
- Continuous professional internships at partner companies, lasting approximately 10–12 weeks over the course of their studies
SPECIALISED SUBJECTS
Professional Communication, Tourism Services, Tour Guiding, Accounting, Economics, Tourism Economics, Cultural History, Tourism Geography, Law, Marketing, Administrative Techniques, Electronic and Written Communication, Applied Psychology, Practical Training
For more details about the subjects and their time allocations, refer to the curriculum plan.
LANGUAGE STUDIES
Students can study up to 3 foreign languages (options include English, German, French, Spanish, Russian, and Portuguese):
1st foreign language – proficiency level B1–B2 according to the Common European Framework of Reference (CEFR)
2nd foreign language – proficiency level B1 according to CEFR
3rd foreign language – proficiency level A2 according to CEFR
Students can earn certificates from the international exams FIRST (B2) and PET (B1) during their studies, which can help in the university admissions process and enhance their prospects in the job market. These certificates can also substitute some parts of the graduation exam in English.
Students have the opportunity to participate in numerous projects and competitions in the foreign languages taught at the school. They regularly succeed in regional and national rounds designed for the best language learners from secondary schools and vocational schools. Some interesting opportunities include the KONTEXT regional competition, which focuses on comprehension of specialised English texts, and the Juvenes Translatores competition for young translation talents within the European Union.
WHICH CAREERS CAN GRADUATES PURSUE?
Graduates can find employment in both employee positions and as entrepreneurs. They can work in:
- Tourist information centres
- Travel agencies and companies
- As tour guides or delegates
- Institutions focused on tourism development
- Hotels and transportation companies
- Administrative positions (e.g., as economists, accountants, clerks, assistants, marketing staff, human resources personnel, etc.)
